A DEATH OF CHUM ARTICLE CLIP
The Southern Ontario/WNY Radio-TV/ Food Forum
1050 CHUM/CP 24 format flip from a Dutch perspective
Posted by Paul Jeffries on April 4, 2009, 12:59 am
I came across this news article from a Dutch website. Apparently CHUM's format flip was newsworthy over there too.
I copied and pasted the text at Freetranslation.com and pasted it below to give you a rough idea as to what the article is about:
Canada: 1050 Chum from the ether Wednesday 1 April 2009
Lovers of oldies in the Canadian Toronto must on missing to a new alternative. Past Thursday, 26 March pulled CTVglobemedia after a lot of decades the plug from the 1050 CHUM. In place is dispatched now the audiosignaal of news station ‘CablePulse24' under the name CP24 Radio 1050.
The disappearing of 1050 CHUM is the consequence of large-scale savings with owner CTVglobemedia. The oldieszender scored yet namely but a market share of 1,2%, through which the the too little money yielded. Therefore became replace in first authority the live deejays largely through voicetracks.
Now one is gone yet a step further to replace through 1050 CHUM through CP Radio 1050, a station with paramount attention for the news. With this hopes can go CTVglobemedia the competition at with 680 News (CFTR) of Rogers, that a market share gets of 5.4%.
CHUM - GREAT PLAYLIST GREAT SOUND
Re: How 1050 CHUM could have sounded...
Posted by Scott Carpenter (boogie2) on April 16, 2009, 11:21 am, in reply to "How 1050 CHUM could have sounded
That station had a 6000 title playlist, all of which were in rotation... just not equally!! Do you seriously believe that ANY radio station would rotate a playlist that deep equally? That's the fastest route to suicide that I know. There HAS to be a "power rotation" of some sort, or you run the risk of becoming the "what the hell was THAT song?" station. Deep playlist, but not enough familiar music. That's the fastest route to the ratings toilet in history! Even W-CBS FM (which has drastically enlarged it's playlist) is only up to 1200 or so. Knowing Dan Mason as I do I doubt that he goes REAL deep into it real often. I remember listening to the last show I did on CHUM. In 45 years I seldom had the opportunity to listen to one of my shows intact, only through scoped airchecks. I remember commenting to Sandee "Man... Brad is REALLY putting some great music into that rotation." The fact is, CHUM played FAR more "Oh Wow!" songs than any other oldies station I ever heard. BTW, the average playlist for oldies stations in the US dropped to as low as 400 titles in some cases. The playlist was not the reason CHUM went away. Music belongs on FM, not AM.